Our next public web writing courses are booked in for Brisbane, Sydney and Melbourne in October 2017. Don't miss the early bird discount!
I created fake news. Completely innocently. But once an idea is formed, an effect known as the confirmation bias makes it hard for people to change their minds.
Definition: A misunderstood or misinterpreted word or phrase resulting from mishearing the lyrics of a song. The word, ‘mondegreen’ was coined in the 1950s. Writer, Sylvia Wright, described listening to her mother read old poems [...]
Definition: People reaching young adulthood in the early 21st century (there are other unrelated definitions too). But what is ‘young adulthood’? And is the ‘early 21st century’ earlier than 4am? I’m not the only one [...]
Being on hold sucks—but it doesn't have to. There are a few things you can do to lighten your customers' cognitive load, improve their user experience, and reduce their fury.