Measuring the right amount of medicine, filling out a form or finding something on the internet. Did you know that almost half of the adult population would have trouble doing that kind of thing?
Accessibility is more than writing clearly—it’s about making sure that a person with disability has an equal chance of being able to access your information. If you don’t make your website accessible, your content may as well be invisible for people using assistive technology.
If content is written in 'familiar terms', will people trust it more?
Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.
Editors and grammar geeks are strange people. The internet is full of these strange people shaking their metaphorical fists over punctuation points, word usage or grammatical constructions... But sometimes they're right!
This is both a Word of the Day and a figure of speech. (Double word score?) Definition: Repeating a word (or phrase) for emphasis. (Usually 3 times.) For example, if you asked me what I did over Christmas, I might say: Eat and drink, eat and drink, eat and drink. At which point, you might [...]
India has a lot of languages—according to a 2001 census, there were 29 different languages in India that had at least a million native speakers each. The official language is Hindi—but English in India is a rich variant in its own right.
After raging ad-hoc, non-traditional apostrophe abuse, one of the most common mistakes an editor sees is people using i.e. and e.g. interchangeably. First things first: they are not interchangeable. Well, they may be interchangeable in some kind of surrealist anti-grammar situation, where the desired effect is to get your reader to tear out their tongue [...]
How do we explain the general homogeneity of the Australian accent (almost no variation in a country 30 times the size of Britain)? What is Australian English, anyway? (Is it more than just the accent?) This post explores these questions, and influences on Australian English—from colonial times to present day.
All I do is keep the beat and bad company—Mark Knopfler This is an a example of syllepsis, a fun rhetorical device...