If content is written in 'familiar terms', will people trust it more?
If you're not considering how your content is consumed on screen, you're ignoring a huge part of your audience—it's like writing a document, then hiding it...
Much has been happening: I'm speaking about accessibility at the Queensland Business Writers' Conference, and we have our first public web-writing course booked.
There’s this thing called the WCAG: Web Content Accessibility Guidelines. They set out all the good things you need to do to make your content accessible for people with disability, people including those with vision impairment (an estimated 300,000 in Australia alone), and also people with other kinds of disability, such as cognitive or motor [...]
Caution: this post contains adjectives that are non traditional in a business writing context. To rephrase that, there is some mild moderate swearing. Oh, and I think I’ve used my entire week’s quota of ellipses. You see these things all the time. You know, social media clickbait: 17 Words You Should Never Use, 7 Mistakes [...]
I’ll be speaking at the next Brisbane Content Strategy Group meet-up on May 12, between 5.00 and 6.30pm, about how to write and structure questions, help text and error messages...
We quietly published our testimonial page the other day. Look at all these nice people saying nice things about our courses!
Matt Murray has published a post I wrote about writing good link text on his blog, Comms Go Digital. Check it out. (And thanks, Matt!)