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Did you know? 2017-06-09T14:02:05+00:00

You don’t know what you don’t know.

Content is often the last thing people think of when building a website, but it’s the part you should think about most. After all, it’s what people come to a website for. (That’s why you’re here, isn’t it?)

People say web writing is different, but how?

This page explains some of reasons why content people can get a little worked up at times.

(Oh, and if you’re a word geek, check out our Word of the Day page for inspiration for your next insult!)

Anchoring bias

None of us are safe from the anchoring bias. The way we reason is coloured by our experiences, our parents' experiences, where we live, what we do. And little behavioural shortcuts are hardwired into our [...]

Don’t separate a subject from its verb

See this simple sentence: The dog bit the cat. It's built of these basic bits: The dog [subject] bit [verb] the cat [object]. You would never dream of putting a comma after the subject and before the verb: The dog, bit the cat. [No. You wouldn't do this, would you?] But when the subject is a longer noun phrase, many people (I catch myself sometimes) will want to add a comma after the subject, just it feels like there should be a pause...