Content is often the last thing people think of when building a website, but it’s the part you should think about most. After all, it’s what people come to a website for. (That’s why you’re here, isn’t it?)
People say web writing is different, but how?
This page explains some of reasons why content people can get a little worked up at times.
(Oh, and if you’re a word geek, check out our Word of the Day page for inspiration for your next insult!)
See this simple sentence:
The dog bit the cat.
It's built of these basic bits:
The dog [subject] bit [verb] the cat [object].
You would never dream of putting a comma after the subject and before the verb:
The dog, bit the cat. [No. You wouldn't do this, would you?]
But when the subject is a longer noun phrase, many people (I catch myself sometimes) will want to add a comma after the subject, just it feels like there should be a pause...
There are certain sentences that simply cannot be rephrased in passive voice. Again, I'm not talking about a vibe... It's a grammatical thing. Consider this: Active: He is going to become an editor. Try and [...]
If you've ever been to a plain English or web-writing course, or read any of the 'how-tos', or the 'please-don'ts' on the subject, you would be aware, that generally, the imperative is: write in active voice!