What? ‘Storyscaping’

//What? ‘Storyscaping’

What? ‘Storyscaping’

Ahoy, people of the world, and welcome to a new—possibly regular—feature, that, after literally minutes of thought, we have decided to call: What?

Yes, I know, that title may be ever-so-slightly generic, but bear with me, all will become clear. Or not.

This feature consists of me finding some text from some big player in the internet world and sharing it with you.

Your job is to muster up the will to read it, and after you’ve read it—and if you can muster some more will—click a radio button to vote on whether the text is nonsense or not.

Today’s text was found in a job ad—for a marketing company with lots of big clients. (I have removed the company name.) Please read and vote below.

[Redacted], part of [Redacted] , is a new breed of agency redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand communications, digital engagement, and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. [Redacted]’s unique combination of creative, brand and technology expertise results in one global team collaborating across disciplines, perspectives and continents to create game-changing success for our Global 1000 clients…

 

Is this nonsense?

View Results

Loading ... Loading ...
By | 2017-05-19T08:20:28+00:00 February 3rd, 2016|Marketing|2 Comments

About the Author:

Writer, editor, musician, plain English evangelist, content ninja for hire, and general web guy, Rory does lots of things, when he has time…

2 Comments

  1. Kevin Kim (@bighominid) February 3, 2016 at 4.04pm - Reply

    Wow. So it’s not just postmodernist eggheads who excrete meaningless verbiage.

    “If, for a while, the ruse of desire is calculable for the uses of discipline soon the repetition of guilt, justification, pseudo-scientific theories, superstition, spurious authorities, and classifications can be seen as the desperate effort to “normalize” formally the disturbance of a discourse of splitting that violates the rational, enlightened claims of its enunciatory modality.”
    (found here)

    • Rory February 8, 2016 at 9.26am - Reply

      Late reply, but gosh that is some good claptrap, Kevin.

      I’m with you on the po-mo mo-fos.

      Self-congratulatory, nihilistic anal gazing…

Comment on this post