What this beer ad doesn’t tell you …

I used to see this ad every time we drove through the Valley—it’s hard to miss. (See above!) In case you can’t see the picture, the ad says that this beer has: 50% less calories than wine per millilitre 80% less carbs than a regular beer. But how many calories are we talking about? This [...]

By |2017-05-19T08:20:30+10:00October 8th, 2015|Marketing, Personal|Comments Off on What this beer ad doesn’t tell you …

Why web writing is relevant (and our November web writing course)

If you're not considering how your content is consumed on screen, you're ignoring a huge part of your audience—it's like writing a document, then hiding it...

By |2017-05-19T08:20:31+10:00September 22nd, 2015|Accessibility, Personal, Web writing|Comments Off on Why web writing is relevant (and our November web writing course)

And we’re back (Rory buys a printer)

Last night I dreamed of buying a printer. That’s a pretty crap dream, by any standard. Not only was the subject matter mundane and worky, but I couldn’t actually find the right printer. The study of dreams is called oneirology, which is a nice word—if a little heavy on the vowels—but this is the actual [...]

By |2017-05-19T08:20:31+10:00August 27th, 2015|Personal|Comments Off on And we’re back (Rory buys a printer)

A call to action—aka a Facebook confessional

Did you know that East Edit is on Facebook as well as Twitter? If not, you should. Please like us on Facebook (and in general, really)! I used to hate social media. I shut down my Facebook at least once a quarter. My LinkedIn still lives in 2007 and I thought Twitter was what birds did [...]

By |2017-05-19T08:20:31+10:00July 16th, 2015|Personal, Uncategorised|Comments Off on A call to action—aka a Facebook confessional

Accessibility, conferences, chilli sauce, and web-writing courses

Much has been happening: I'm speaking about accessibility at the Queensland Business Writers' Conference, and we have our first public web-writing course booked.

By |2016-12-27T17:01:44+10:00July 8th, 2015|Accessibility, Personal, Web writing|Comments Off on Accessibility, conferences, chilli sauce, and web-writing courses

The 3 arms of government (and why wheels need to be round)

Most of you would know that we have a Constitution that—not really so long ago—denied the rights of some of our most vulnerable citizens. It gets away with being silent on fundamental rights by outlining the separation of powers—rights protection through process. There are 3 arms that balance each other out to make sure that the [...]

By |2015-06-11T21:25:14+10:00June 11th, 2015|Legal writing, Personal|Comments Off on The 3 arms of government (and why wheels need to be round)
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