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Literacy, numeracy and internet ability in Australia

Measuring the right amount of medicine, filling out a form or finding something on the internet. Did you know that almost half of the adult population would have trouble doing that kind of thing?

By |2017-05-19T08:20:26+10:00December 21st, 2016|Accessibility, Did you know, Pinned|Comments Off on Literacy, numeracy and internet ability in Australia

Increase Twitter followers by 300% in one day (lies, damn lies, and statistics)

It's true. From one evening's quasi-targeted engagement, I increased my Twitter followers by 300%. That's a big shiny number! Less shiny is the context. Followers have grown from 2 to 8. I recently read Bernard Keane and Helen Razer's most excellent book, A Short History of Stupid, where I was introduced to the term 'political [...]

By |2015-03-12T03:47:02+10:00March 10th, 2015|Marketing|Comments Off on Increase Twitter followers by 300% in one day (lies, damn lies, and statistics)