Measuring the right amount of medicine, filling out a form or finding something on the internet. Did you know that almost half of the adult population would have trouble doing that kind of thing?
It's true. From one evening's quasi-targeted engagement, I increased my Twitter followers by 300%. That's a big shiny number! Less shiny is the context. Followers have grown from 2 to 8. I recently read Bernard Keane and Helen Razer's most excellent book, A Short History of Stupid, where I was introduced to the term 'political [...]