Does your audience really want to interact with you on social media, or are you just using Facebook and Twitter because everyone else is? Is there a better way to meet your customers' needs?
I finished up my old job yesterday, and thought I'd celebrate with an espresso martini and a few too many beers. The espresso did its thing. Then I thought I'd start my Twitter campaign and go viral overnight. I may have spammed a few people. Including Bill Bailey. Sorry, Bill—and everyone else! I may have [...]