Learn how to create accessible, usable content that inspires trust and drives action

Our writing courses are a little different from our competitors’—beside teaching practical techniques, we use a scientific approach to help our participants feel and truly understand the ‘why’. Armed with this understanding, your people will drive lasting change across your organisation.

Our standard 1- or 2-day courses are very popular, and cover many of the elements below. If you’re looking for something more—or want to revolutionise the way your people write through an extended program of training—we’re happy to work with you to develop custom content, tailored to your needs.

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What people are saying

…I had done such courses before (even delivered some in my time!) and went along not expecting to learn too much—but it was
2 of the best days of professional development I’d had in years. He knows the topic backwards…

— Leigh V, Principal Communications Officer

More testimonials

Course content

(Just some of the things we can cover…)

Who is this course for?

This is not a beginner course. If you don’t have the basics, we’ll need a bit longer than a day… This course is for people with well-developed writing skills—people who write every day as part of their job.

This includes:

  • communications, web and marketing staff—writing for websites, newsletters, social media, apps and emails
  • trainers and presenters—writing training material and onscreen presentations
  • technical writers—writing process guides and help material
  • policy officers and legal writers—needing to distill complex information into plain English, without sacrificing accuracy
  • anyone who wants to communicate clearly.

Why choose us?

  • You get trained by Rory—one of the most experienced web writing trainers in Australia! (You found us on the first page of Google, right?)
  • Our training is practical, with hands-on, real-world exercises.
  • Our courses can be tailored to your organisation’s needs.
  • This is not death by rote exercise—you’ll actually enjoy it!
Computer showing web writing course slides
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Looking for other writing, editing or web content strategy services?

We do that too.

Sick of death by PowerPoint? We have a cure.

Learn how to inspire your audience to action.

Engagement. Persuasion. Conversion. We can write words that will get read and inspire trust.

Whether promotional or instructional, we make it easy.

Are you looking for the right person to drive content change in your organisation?

We know a guy.