Quite a while back, we had a client who wanted a large document structurally edited and turned into plainer English. They’d already had the original content through several rounds of feedback, and had a graphic [...]
Definition: Characterised by weakness of will resulting in action against one's better judgement. Should you watch just one more episode of Game of Thrones before bed, or have that extra piece of pie? Probably not. [...]
Happy New Year, everyone! Guess what? Christmas is over and we don’t have to sing about it anymore. Not that any of the usual suspects mention the word. Instead, there is the decking of halls, [...]
Numbers are tricky. Some are too big to think about—like the ‘googol’ (10 to the power of 100), which has so many digits (101) that storing it in our heads would hypothetically turn our brains [...]
Our next public web writing courses are booked in for Brisbane, Sydney and Melbourne in October 2017. Don't miss the early bird discount!
I created fake news. Completely innocently. But once an idea is formed, an effect known as the confirmation bias makes it hard for people to change their minds.