March 2020
The blink of an eye
We didn't do 2019. But we're back for 2020. East Edit returns. Bring it.
August 2018
Not all feedback is equal—what to include and what to ignore
Quite a while back, we had a client who wanted a large document structurally edited and turned into plainer English. They’d already had the original content through several rounds of feedback, and had a graphic [...]
April 2018
Word of the Day: Akratic
Definition: Characterised by weakness of will resulting in action against one's better judgement. Should you watch just one more episode of Game of Thrones before bed, or have that extra piece of pie? Probably not. [...]
January 2018
Christmas carols aren’t about Christmas
Happy New Year, everyone! Guess what? Christmas is over and we don’t have to sing about it anymore. Not that any of the usual suspects mention the word. Instead, there is the decking of halls, [...]
November 2017
How to write the perfect short bio
Learn how to write the perfect short bio in 100 words or less using our simple formula. Inspire trust and credibility, and give your audience a reason to like you.
October 2017
Stories in numbers
Numbers are tricky. Some are too big to think about—like the ‘googol’ (10 to the power of 100), which has so many digits (101) that storing it in our heads would hypothetically turn our brains [...]
September 2017
Literal interpretations of country music
How big is a pool of a million tears? We find out.
August 2017
Web writing courses now open for Brisbane, Sydney and Melbourne
Our next public web writing courses are booked in for Brisbane, Sydney and Melbourne in October 2017. Don't miss the early bird discount!