Quite a while back, we had a client who wanted a large document structurally edited and turned into plainer English. They’d already had the original content through several rounds of feedback, and had a graphic designer lay it out in Indesign. And then they realised it wasn’t a very good document. We were sent the [...]
Definition: Characterised by weakness of will resulting in action against one's better judgement. Should you watch just one more episode of Game of Thrones before bed, or have that extra piece of pie? Probably not. Drug addicts, gamblers, hedge fund managers. You and me. We’re all akratic, to varying degrees. We’re all swimming through a [...]
Learn how to write the perfect short bio in 100 words or less using our simple formula. Inspire trust and credibility, and give your audience a reason to like you.
How big is a pool of a million tears? We find out.
Our next public web writing courses are booked in for Brisbane, Sydney and Melbourne in October 2017. Don't miss the early bird discount!
I created fake news. Completely innocently. But once an idea is formed, an effect known as the confirmation bias makes it hard for people to change their minds.
Bit: binary digit. This is the bit we hear when people speak of 64-bit processors or 256-bit encryption. Find out what this actually means.
Being on hold sucks—but it doesn't have to. There are a few things you can do to lighten your customers' cognitive load, improve their user experience, and reduce their fury.
Measuring the right amount of medicine, filling out a form or finding something on the internet. Did you know that almost half of the adult population would have trouble doing that kind of thing?
Accessibility is more than writing clearly—it’s about making sure that a person with disability has an equal chance of being able to access your information. If you don’t make your website accessible, your content may as well be invisible for people using assistive technology.