Persuasive writing training courses in Brisbane and beyond

Write to inspire action

Learn how to inspire your audience to action. (Drive safe? Sign up? Book now?)

When you truly understand your customers’ motivations, you can define a problem that only you can solve.

Find out how to remove spin, complexity, and jargon to clarify and present these problems so your message feels familiar and trustworthy. Discover rhetorical techniques that you can use to sell your solution in a memorable way—when your customers think of their problem, they’ll think of your answer.

By giving your customers the right message at the right time, you can nudge them towards a nearly irresistible outcome.

We can show you how.

Persuasive writing training course room in Brisbane

What people are saying

…I had done such courses before (even delivered some in my time!) and went along not expecting to learn too much—but it was 2 of the best days of professional development I’d had in years. He knows the topic backwards…

— Leigh V, Principal Communications Officer

More testimonials

Course content

(Just some of the things we cover…)

Fundamentals of clear communication

Push vs pull content—what’s the difference?
Removing complexity to build trust
Targeting your messages at your audience
Creating usable content

Cognitive biases and behavioural economics

Two types of thinking
Creating cognitive ease
Making memorable metaphors
Using the right language at the right time
Targeting specific cognitive biases, such as anchoring, priming, the halo effect, and social proof

Rhetorical techniques

Building a picture with your structure
Using your audience’s hopes and fears
Using ethos, pathos and logos to build a persuasive argument
Employing specific rhetorical techniques to make memorable words

Who is this course for?

This is not a beginner course. This course is for people with well-developed writing skills—people who write every day as part of their job.

This includes:

communications, web and marketing staff—writing for websites, newsletters, social media, speeches and presentations
policy writers and project managers—writing briefs and documents for executive decisions (get your stakeholders on board!)
trainers and presenters—writing training material, including behaviour change campaigns
anyone who wants to communicate persuasively.

Why choose us?

You get trained by Rory—one of the most experienced writing trainers in Australia! (You found us on the first page of Google, right?)
You tap into our many years of experience writing thousands of pages of content, for a variety of audiences and media. Website content, product overviews, copy for blogs and articles, training materials, speeches and presentations, briefs and tenders—you name it, we’ve probably done it.
Our training is practical, with hands-on, real-world exercises. This is not death by rote exercise—you’ll actually enjoy it!
We can work with you in-house to embed these skills in your organisation.