Metaphors shape the way we think
Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.
Image crafting, priming and ranting…
Do you ever get the feeling that there’s a lot more going on in the world then you can get at? Articles that are 'all tip and no iceberg'?
What this beer ad doesn’t tell you …
I used to see this ad every time we drove through the Valley—it’s hard to miss. (See above!) In case you can’t see the picture, the ad says that this beer has: 50% less calories than wine per millilitre 80% less carbs than a regular beer. But how many calories are we talking about? This [...]