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Metaphors shape the way we think

Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.

By |2016-12-14T15:55:21+10:00January 13th, 2016|Did you know, Linguistics, Marketing, Psychology|Comments Off on Metaphors shape the way we think

What this beer ad doesn’t tell you …

I used to see this ad every time we drove through the Valley—it’s hard to miss. (See above!) In case you can’t see the picture, the ad says that this beer has: 50% less calories than wine per millilitre 80% less carbs than a regular beer. But how many calories are we talking about? This [...]

By |2017-05-19T08:20:30+10:00October 8th, 2015|Marketing, Personal|Comments Off on What this beer ad doesn’t tell you …