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Literacy, numeracy and internet ability in Australia

Measuring the right amount of medicine, filling out a form or finding something on the internet. Did you know that almost half of the adult population would have trouble doing that kind of thing?

By |2017-05-19T08:20:26+10:00December 21st, 2016|Accessibility, Did you know, Pinned|Comments Off on Literacy, numeracy and internet ability in Australia

Effect of cognitive ease and readability scores on conversion

If content is written in 'familiar terms', will people trust it more?

By |2016-12-14T15:55:05+10:00January 19th, 2016|Accessibility, Design, Did you know, Marketing, Psychology, Web writing|Comments Off on Effect of cognitive ease and readability scores on conversion

Metaphors shape the way we think

Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.

By |2016-12-14T15:55:21+10:00January 13th, 2016|Did you know, Linguistics, Marketing, Psychology|Comments Off on Metaphors shape the way we think

When to hyphenate ‘up to date’

Editors and grammar geeks are strange people. The internet is full of these strange people shaking their metaphorical fists over punctuation points, word usage or grammatical constructions... But sometimes they're right!

By |2016-12-14T15:56:45+10:00January 11th, 2016|Did you know, Grammar, Punctuation|Comments Off on When to hyphenate ‘up to date’

Word of the Day: Epizuexis

This is both a Word of the Day and a figure of speech. (Double word score?) Definition: Repeating a word (or phrase) for emphasis. (Usually 3 times.) For example, if you asked me what I did over Christmas, I might say: Eat and drink, eat and drink, eat and drink. At which point, you might [...]

By |2016-12-27T14:29:12+10:00January 5th, 2016|Did you know, Personal, Rhetoric, WOTD|Comments Off on Word of the Day: Epizuexis

Indian English: Preponing the tiffin

India has a lot of languages—according to a 2001 census, there were 29 different languages in India that had at least a million native speakers each. The official language is Hindi—but English in India is a rich variant in its own right.

By |2017-09-13T22:18:44+10:00November 26th, 2015|Did you know, Etymology, Grammar, Linguistics|1 Comment

The difference between i.e. and e.g.

After raging ad-hoc, non-traditional apostrophe abuse, one of the most common mistakes an editor sees is people using 'i.e.' and 'e.g.' interchangeably. First things first: they are not interchangeable. Well, they may be interchangeable in some kind of surrealist anti-grammar situation, where the desired effect is to get your reader to tear out their tongue [...]

By |2017-10-03T08:29:33+10:00June 21st, 2015|Did you know, Grammar, Misused words|Comments Off on The difference between i.e. and e.g.