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Word of the Day: Akratic

Definition: Characterised by weakness of will resulting in action against one's better judgement. Should you watch just one more episode of Game of Thrones before bed, or have that extra piece of pie? Probably not. Drug addicts, gamblers, hedge fund managers. You and me. We’re all akratic, to varying degrees. We’re all swimming through a [...]

By | 2018-04-16T14:18:35+00:00 April 10th, 2018|Marketing, Psychology, WOTD, Writing|0 Comments

What this beer ad doesn’t tell you …

I used to see this ad every time we drove through the Valley—it’s hard to miss. (See above!) In case you can’t see the picture, the ad says that this beer has: 50% less calories than wine per millilitre 80% less carbs than a regular beer. But how many calories are we talking about? This [...]

By | 2017-05-19T08:20:30+00:00 October 8th, 2015|Marketing, Personal|0 Comments