Definition: Characterised by weakness of will resulting in action against one's better judgement. Should you watch just one more episode of Game of Thrones before bed, or have that extra piece of pie? Probably not. Drug addicts, gamblers, hedge fund managers. You and me. We’re all akratic, to varying degrees. We’re all swimming through a [...]
Learn how to write the perfect short bio in 100 words or less using our simple formula. Inspire trust and credibility, and give your audience a reason to like you.
Does your audience really want to interact with you on social media, or are you just using Facebook and Twitter because everyone else is? Is there a better way to meet your customers' needs?
If content is written in 'familiar terms', will people trust it more?
Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.
Marketing is part art, part science… But couldn’t we start bringing a bit more science into it? Evidence-based, real user experience enhancements?
Do you ever get the feeling that there’s a lot more going on in the world then you can get at? Articles that are 'all tip and no iceberg'?
I used to see this ad every time we drove through the Valley—it’s hard to miss. (See above!) In case you can’t see the picture, the ad says that this beer has: 50% less calories than wine per millilitre 80% less carbs than a regular beer. But how many calories are we talking about? This [...]
It's true. From one evening's quasi-targeted engagement, I increased my Twitter followers by 300%. That's a big shiny number! Less shiny is the context. Followers have grown from 2 to 8. I recently read Bernard Keane and Helen Razer's most excellent book, A Short History of Stupid, where I was introduced to the term 'political [...]