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Word of the Day: Akratic

Definition: Characterised by weakness of will resulting in action against one's better judgement. Should you watch just one more episode of Game of Thrones before bed, or have that extra piece of pie? Probably not. Drug addicts, gamblers, hedge fund managers. You and me. We’re all akratic, to varying degrees. We’re all swimming through a [...]

By |2018-04-16T14:18:35+10:00April 10th, 2018|Marketing, Psychology, WOTD, Writing|Comments Off on Word of the Day: Akratic

Is social media a waste of your time and money?

Does your audience really want to interact with you on social media, or are you just using Facebook and Twitter because everyone else is? Is there a better way to meet your customers' needs?

By |2017-05-19T08:20:28+10:00March 2nd, 2016|Marketing, Social media, UX|Comments Off on Is social media a waste of your time and money?

Effect of cognitive ease and readability scores on conversion

If content is written in 'familiar terms', will people trust it more?

By |2016-12-14T15:55:05+10:00January 19th, 2016|Accessibility, Design, Did you know, Marketing, Psychology, Web writing|Comments Off on Effect of cognitive ease and readability scores on conversion

Metaphors shape the way we think

Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.

By |2016-12-14T15:55:21+10:00January 13th, 2016|Did you know, Linguistics, Marketing, Psychology|Comments Off on Metaphors shape the way we think

What this beer ad doesn’t tell you …

I used to see this ad every time we drove through the Valley—it’s hard to miss. (See above!) In case you can’t see the picture, the ad says that this beer has: 50% less calories than wine per millilitre 80% less carbs than a regular beer. But how many calories are we talking about? This [...]

By |2017-05-19T08:20:30+10:00October 8th, 2015|Marketing, Personal|Comments Off on What this beer ad doesn’t tell you …

Increase Twitter followers by 300% in one day (lies, damn lies, and statistics)

It's true. From one evening's quasi-targeted engagement, I increased my Twitter followers by 300%. That's a big shiny number! Less shiny is the context. Followers have grown from 2 to 8. I recently read Bernard Keane and Helen Razer's most excellent book, A Short History of Stupid, where I was introduced to the term 'political [...]

By |2015-03-12T03:47:02+10:00March 10th, 2015|Marketing|Comments Off on Increase Twitter followers by 300% in one day (lies, damn lies, and statistics)