Word of the Day: Akratic

Definition: Characterised by weakness of will resulting in action against one's better judgement. Should you watch just one more episode of Game of Thrones before bed, or have that extra piece of pie? Probably not. Drug addicts, gamblers, hedge fund managers. You and me. We’re all akratic, to varying degrees. We’re all swimming through a [...]

By |2018-04-16T14:18:35+10:00April 10th, 2018|Marketing, Psychology, WOTD, Writing|Comments Off on Word of the Day: Akratic

Stories in numbers

Numbers are tricky. Some are too big to think about—like the ‘googol’ (10 to the power of 100), which has so many digits (101) that storing it in our heads would hypothetically turn our brains into a black hole. Even for fathomable numbers, our brains are hardwired to process them like sensory information. Instinctively, but [...]

By |2017-10-17T13:01:54+10:00October 17th, 2017|Numbers, Psychology|Comments Off on Stories in numbers

Effect of cognitive ease and readability scores on conversion

If content is written in 'familiar terms', will people trust it more?

By |2016-12-14T15:55:05+10:00January 19th, 2016|Accessibility, Design, Did you know, Marketing, Psychology, Web writing|Comments Off on Effect of cognitive ease and readability scores on conversion

Metaphors shape the way we think

Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.

By |2016-12-14T15:55:21+10:00January 13th, 2016|Did you know, Linguistics, Marketing, Psychology|Comments Off on Metaphors shape the way we think

Anchoring bias

None of us are safe from the anchoring bias. The way we reason is coloured by our experiences, our parents' experiences, where we live, what we do. And little behavioural shortcuts are hardwired into our brains—these might help us make quicker decisions, but they don’t help us make better ones. One of them is the [...]

By |2017-05-19T08:20:32+10:00June 7th, 2015|Did you know, Legal writing, Psychology|1 Comment
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