January 2016
Metaphors shape the way we think
Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.
Word of the Day: Passionate
People might speak of being passionate about art, music, or cooking… or ‘delivering cost-effective digital solutions that maximise customer benefit…’
When to hyphenate ‘up to date’
Editors and grammar geeks are strange people. The internet is full of these strange people shaking their metaphorical fists over punctuation points, word usage or grammatical constructions... But sometimes they're right!
Word of the Day: Anaphora
Anaphora is a powerful rhetorical device used for impact by everyone from Charles Dickens to Justin Bieber.
The Emperor has no clothes
Marketing is part art, part science… But couldn’t we start bringing a bit more science into it? Evidence-based, real user experience enhancements?
Word of the Day: Swive
At one point, I’ve read, this was the most offensive word in English.
Word of the Day: Epizuexis
This is both a Word of the Day and a figure of speech. (Double word score?) Definition: Repeating a word (or phrase) for emphasis. (Usually 3 times.) For example, if you asked me what I [...]
Image crafting, priming and ranting…
Do you ever get the feeling that there’s a lot more going on in the world then you can get at? Articles that are 'all tip and no iceberg'?