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Effect of cognitive ease and readability scores on conversion

If content is written in 'familiar terms', will people trust it more?

By |2016-12-14T15:55:05+10:00January 19th, 2016|Accessibility, Design, Did you know, Marketing, Psychology, Web writing|Comments Off on Effect of cognitive ease and readability scores on conversion

Writing good error messages

To my ever-expanding frustration, and general astonishment (to which my wife expresses a weary kind of amazement: why are you so surprised, you know it does that...), things never seem to go entirely smoothly. (And if they do, I'm left with a trepidatious feeling that things in fact haven't gone smoothly,  and that I just [...]

By |2017-05-19T08:20:54+10:00March 18th, 2015|Accessibility, Design, Did you know, Pinned, UX, Web writing|Comments Off on Writing good error messages

Signs: Female ambulant

At my local pub...   Ambulant? What?   For the life of me, I can't even guess what 'LH' is meant to mean... And why is the baby dancing like MC Hammer? Who signed off on this?

By |2017-05-19T08:20:56+10:00March 3rd, 2015|Design, UX|Comments Off on Signs: Female ambulant