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Web writing courses now open for Brisbane, Sydney and Melbourne

Our next public web writing courses are booked in for Brisbane, Sydney and Melbourne in October 2017. Don't miss the early bird discount!

By |2017-08-01T08:07:46+10:00August 1st, 2017|Accessibility, UX, Web writing, Writing|Comments Off on Web writing courses now open for Brisbane, Sydney and Melbourne

Literacy, numeracy and internet ability in Australia

Measuring the right amount of medicine, filling out a form or finding something on the internet. Did you know that almost half of the adult population would have trouble doing that kind of thing?

By |2017-05-19T08:20:26+10:00December 21st, 2016|Accessibility, Did you know, Pinned|Comments Off on Literacy, numeracy and internet ability in Australia

Effect of cognitive ease and readability scores on conversion

If content is written in 'familiar terms', will people trust it more?

By |2016-12-14T15:55:05+10:00January 19th, 2016|Accessibility, Design, Did you know, Marketing, Psychology, Web writing|Comments Off on Effect of cognitive ease and readability scores on conversion

Why web writing is relevant (and our November web writing course)

If you're not considering how your content is consumed on screen, you're ignoring a huge part of your audience—it's like writing a document, then hiding it...

By |2017-05-19T08:20:31+10:00September 22nd, 2015|Accessibility, Personal, Web writing|Comments Off on Why web writing is relevant (and our November web writing course)

Accessibility, conferences, chilli sauce, and web-writing courses

Much has been happening: I'm speaking about accessibility at the Queensland Business Writers' Conference, and we have our first public web-writing course booked.

By |2016-12-27T17:01:44+10:00July 8th, 2015|Accessibility, Personal, Web writing|Comments Off on Accessibility, conferences, chilli sauce, and web-writing courses

An accessibility issue often overlooked: Grade level readability

There’s this thing called the WCAG: Web Content Accessibility Guidelines. They set out all the good things you need to do to make your content accessible for people with disability, people including those with vision impairment (an estimated 300,000 in Australia alone), and also people with other kinds of disability, such as cognitive or motor [...]

By |2017-05-19T08:20:34+10:00May 5th, 2015|Accessibility, Did you know, UX, Web writing|Comments Off on An accessibility issue often overlooked: Grade level readability

Writing good error messages

To my ever-expanding frustration, and general astonishment (to which my wife expresses a weary kind of amazement: why are you so surprised, you know it does that...), things never seem to go entirely smoothly. (And if they do, I'm left with a trepidatious feeling that things in fact haven't gone smoothly,  and that I just [...]

By |2017-05-19T08:20:54+10:00March 18th, 2015|Accessibility, Design, Did you know, Pinned, UX, Web writing|Comments Off on Writing good error messages