Hipster breakfast
I had a hipster breakfast this morning. I ordered Eggs Benedict, and it came on a board...
Word of the Day: Polymath
Definition: A person of wide knowledge or learning. The word comes from ‘polumathes’—a 17th-century Greek word that means ‘having learned much’. Polymaths are usually associated with the explosion of art, creativity and critical thinking that happened during the Renaissance. One example was Leonardo da Vinci—a great painter, sculptor, cartographer and writer, who may have invented [...]
10 things that drive Rory mental
We all have things that annoy us. Though, part of learning to live happily is learning to not let these things get to you. That being said, here’s a list of speaking, writing, grammar-y kind of things that drive me mental.
Meanwhile, in India…
January 26 is Republic Day—the date in 1950 that India’s constitution came into effect. Marking the end of British rule in India, the new constitution is the People of India’s statement of justice, liberty and equality. This is not just a country reacting against 90 years of unequal treatment and exploitation by outsiders, but a rejection [...]
Effect of cognitive ease and readability scores on conversion
If content is written in 'familiar terms', will people trust it more?
On being vegan
Yesterday, I read an article about the ‘true moral bastions of society’ whose efforts are ‘ridiculed, abused and written off …’ Was it about Rosa Parks and the civil rights movement? Volunteer doctors who fly overseas to respond to an ebola outbreak? The Virgin Mary’s mum? No. It’s about someone who is proud to be [...]
Word of the Day: Indicators
Definition: Orange lights at all four corners of a car intended to be used—by blinking the relevant side—to notify other drivers of your intention to turn or change lanes. Some people consider the use of these optional.
Metaphors shape the way we think
Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.
Word of the Day: Passionate
People might speak of being passionate about art, music, or cooking… or ‘delivering cost-effective digital solutions that maximise customer benefit…’
When to hyphenate ‘up to date’
Editors and grammar geeks are strange people. The internet is full of these strange people shaking their metaphorical fists over punctuation points, word usage or grammatical constructions... But sometimes they're right!