How to write the perfect short bio
Learn how to write the perfect short bio in 100 words or less using our simple formula. Inspire trust and credibility, and give your audience a reason to like you.
Stories in numbers
Numbers are tricky. Some are too big to think about—like the ‘googol’ (10 to the power of 100), which has so many digits (101) that storing it in our heads would hypothetically turn our brains into a black hole. Even for fathomable numbers, our brains are hardwired to process them like sensory information. Instinctively, but [...]
Literal interpretations of country music
How big is a pool of a million tears? We find out.
Web writing courses now open for Brisbane, Sydney and Melbourne
Our next public web writing courses are booked in for Brisbane, Sydney and Melbourne in October 2017. Don't miss the early bird discount!
I was wrong—and this is a fundamental problem with the internet
I created fake news. Completely innocently. But once an idea is formed, an effect known as the confirmation bias makes it hard for people to change their minds.
What’s a ‘bit’?
Bit: binary digit. This is the bit we hear when people speak of 64-bit processors or 256-bit encryption. Find out what this actually means.
Word of the Day: Mondegreen
Definition: A misunderstood or misinterpreted word or phrase resulting from mishearing the lyrics of a song. The word, ‘mondegreen’ was coined in the 1950s. Writer, Sylvia Wright, described listening to her mother read old poems to her when she was a child. One had the line ‘…and laid him on the green’, which she misheard [...]
Word of the Day: Millennial
Definition: People reaching young adulthood in the early 21st century (there are other unrelated definitions too). But what is ‘young adulthood’? And is the ‘early 21st century’ earlier than 4am? I’m not the only one confused, am I? A dedicated millennial marketing firm says that a ‘millennial’ is anyone born between 1977 and 2000 (gosh, [...]
The UX (user experience) of hold music
Being on hold sucks—but it doesn't have to. There are a few things you can do to lighten your customers' cognitive load, improve their user experience, and reduce their fury.