How to write the perfect short bio
Learn how to write the perfect short bio in 100 words or less using our simple formula. Inspire trust and credibility, and give your audience a reason to like you.
What’s a ‘bit’?
Bit: binary digit. This is the bit we hear when people speak of 64-bit processors or 256-bit encryption. Find out what this actually means.
Literacy, numeracy and internet ability in Australia
Measuring the right amount of medicine, filling out a form or finding something on the internet. Did you know that almost half of the adult population would have trouble doing that kind of thing?
Web content accessibility—What is it?
Accessibility is more than writing clearly—it’s about making sure that a person with disability has an equal chance of being able to access your information. If you don’t make your website accessible, your content may as well be invisible for people using assistive technology.
Effect of cognitive ease and readability scores on conversion
If content is written in 'familiar terms', will people trust it more?
Metaphors shape the way we think
Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.
When to hyphenate ‘up to date’
Editors and grammar geeks are strange people. The internet is full of these strange people shaking their metaphorical fists over punctuation points, word usage or grammatical constructions... But sometimes they're right!
Word of the Day: Epizuexis
This is both a Word of the Day and a figure of speech. (Double word score?) Definition: Repeating a word (or phrase) for emphasis. (Usually 3 times.) For example, if you asked me what I did over Christmas, I might say: Eat and drink, eat and drink, eat and drink. At which point, you might [...]
Indian English: Preponing the tiffin
India has a lot of languages—according to a 2001 census, there were 29 different languages in India that had at least a million native speakers each. The official language is Hindi—but English in India is a rich variant in its own right.
The difference between i.e. and e.g.
After raging ad-hoc, non-traditional apostrophe abuse, one of the most common mistakes an editor sees is people using 'i.e.' and 'e.g.' interchangeably. First things first: they are not interchangeable. Well, they may be interchangeable in some kind of surrealist anti-grammar situation, where the desired effect is to get your reader to tear out their tongue [...]