Effect of cognitive ease and readability scores on conversion

If content is written in 'familiar terms', will people trust it more?

By |2016-12-14T15:55:05+10:00January 19th, 2016|Accessibility, Design, Did you know, Marketing, Psychology, Web writing|Comments Off on Effect of cognitive ease and readability scores on conversion

An accessibility issue often overlooked: Grade level readability

There’s this thing called the WCAG: Web Content Accessibility Guidelines. They set out all the good things you need to do to make your content accessible for people with disability, people including those with vision impairment (an estimated 300,000 in Australia alone), and also people with other kinds of disability, such as cognitive or motor [...]

By |2017-05-19T08:20:34+10:00May 5th, 2015|Accessibility, Did you know, UX, Web writing|Comments Off on An accessibility issue often overlooked: Grade level readability
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