Effect of cognitive ease and readability scores on conversion
If content is written in 'familiar terms', will people trust it more?
If content is written in 'familiar terms', will people trust it more?
There’s this thing called the WCAG: Web Content Accessibility Guidelines. They set out all the good things you need to do to make your content accessible for people with disability, people including those with vision impairment (an estimated 300,000 in Australia alone), and also people with other kinds of disability, such as cognitive or motor [...]