Rory

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About Rory

Writer, editor, musician, plain English evangelist, content ninja for hire, and general web guy, Rory does lots of things, when he has time...

Is social media a waste of your time and money?

Does your audience really want to interact with you on social media, or are you just using Facebook and Twitter because everyone else is? Is there a better way to meet your customers' needs?

By |2017-05-19T08:20:28+10:00March 2nd, 2016|Marketing, Social media, UX|Comments Off on Is social media a waste of your time and money?

Effect of cognitive ease and readability scores on conversion

If content is written in 'familiar terms', will people trust it more?

By |2016-12-14T15:55:05+10:00January 19th, 2016|Accessibility, Design, Did you know, Marketing, Psychology, Web writing|Comments Off on Effect of cognitive ease and readability scores on conversion

Metaphors shape the way we think

Metaphors are all around you, and they might be the key to how humans manage to learn so quickly. They’re also exploited by advertisers, who can seed ideas because humans think associatively.

By |2016-12-14T15:55:21+10:00January 13th, 2016|Did you know, Linguistics, Marketing, Psychology|Comments Off on Metaphors shape the way we think